Our Vision, Mission & Values

Our Vision: To Inspire and Engage minds of all ages.

Our Mission: To build sustainable, life-long relationships with our customers, celebrating their passions through rewarding experiences

Our Values:

  • Authentic

    We are authentic and sincere in everything we do. We are genuinely invested in our customers and the products we sell and are proud to represent our brand with integrity.  

  • Considerate

    We are considerate in our interactions with our customers and each other. By being attentive, understanding and resourceful we build lasting relationships that are the lifeblood of our business.

  • People-First

    We are a people business that places our customers at the centre of everything we do, and that truly values all Eason colleagues and the development of their careers with us.  

  • Inspiration

    Inspiration is at the core of everything we do - we inspire our customers’ imaginations through the wonder of the products we curate and the rewarding experiences we share with them and we inspire each other with our ambition to succeed.

  • Pride

    We are proud to work at Eason and to be advocates for our brand and what it stand’s for and we take pride in our individual and collective contributions to our success.


  • United

    We are all unified as Eason colleagues, working towards shared business goals and the common purpose of prioritising our customers – we do this through cross-functional teamwork, collaboration and mutual support.