Our strategy is to drive growth in our business through effective and active management, powerful brand building and community engagement, smart investment and by working with our people to deliver an inspirational shopping experience and unrivalled product range to our customers.
Our strategy is centred on:

  • Continued investment in the transformation of our business and our store estate and the skills of our people to ensure we deliver an inspirational shopping experience to our customers;
  • Continuous innovation and diversification through the revitalisation of our existing categories and the introduction of new inspirational and exciting product ranges and retail concepts that complement our core traditional categories;
  • Growing our retail footprint through the opening of new stores in key strategic locations;
  • Leveraging our iconic brand, enhancing customer engagement and building life-long relationships with people in the communities where we operate;
  • Being a best in class online retailer and leveraging emerging technologies to engage our customers;
  • Engaging and developing our people by fostering a culture that nurtures talent and recognises strong performance;
  • Optimising our property portfolio and effectively managing all our assets;
  • Focusing on commerciality and sales across our business as well as maintaining an ongoing focus on cost management and efficiencies.